Your invoices, reminders and updates. On WhatsApp. Automatically.
WhatEdge connects the Official WhatsApp Business API to the tools you already work in — Tally, Busy, Google Sheets, your CRM — so the messages your business should be sending go out without anyone typing them.
Your Business
Business account · online
Dear Rakesh, your invoice for ₹42,500 dated 14 Aug is attached.
Hi Rakesh, ₹42,500 against INV-2418 falls due on 21 Aug. Reply PAID once done. 09:00 ✓✓
Nobody forgets on purpose
The invoice goes out two days late. The payment reminder is remembered on the twelfth, not the first. The enquiry that arrived on Sunday evening gets a reply on Tuesday. None of it is anybody’s fault — it is what happens when customer communication depends on a person remembering, on a working day, in between everything else.
Messages that go out late
An invoice sent three days after the sale. A reminder sent after the due date. The message still went — it just stopped being useful by the time it did.
Messages that never go out
Follow-ups on old enquiries, win-backs, renewal notices, festival offers. The messages that make money are always the first ones to get dropped.
A day spent typing
Copy-paste work that produces nothing new, on a personal number that gets blocked the moment it starts to look like bulk.
WhatEdge is a WhatsApp marketing and automation platform built on the Official WhatsApp Business API. It does two jobs: it runs the campaigns you choose to send, and it sends the routine messages your own systems already know about — invoices out of Tally and Busy, payment reminders out of Google Sheets, and anything else you can trigger through the API.
One platform. Three ways to use it
Most businesses need at least two of these. Most panels only do one of them properly.
Automation that runs off your own systems
Your data already sits in Tally, in Busy, in a Google Sheet, in your CRM. WhatEdge watches it and sends the right message when something changes — a bill is raised, a payment falls due, a row is updated, a lead comes in. Nobody opens the platform. Nobody presses send.
- Triggered by your systems, not by a person
- Runs at 2 AM as reliably as at 2 PM
- Set up once, by our team, with you
Campaigns you run when you want to
New launch, new price list, festival offer, project update. Upload a list or pick a saved segment, use an approved template, and reach thousands of people in minutes — from a verified business number that will not get blocked for looking like spam.
- Personalised from any field on the contact record
- Scheduled ahead, or sent right now
- Delivery, read and reply counts as it runs
Selling, not just notifying
Show the catalogue, answer the question, take the order — in the same thread. A customer can browse your products, fill in a form and place an order without being sent to a website they will not come back from. For a retail business that is the difference between WhatsApp as a notification channel and WhatsApp as a counter.
- Product catalogue browsable inside the chat
- Interactive forms that open without a link
- Orders placed where the conversation happened
Your accounting software and your spreadsheets can send WhatsApp messages now
This is the part that separates WhatEdge from a bulk-sending panel. A panel waits for someone to log in and press send. An integrated system sends because something happened in your business.
Sent from Tally and Busy
Raise the invoice the way you always have. It goes to the customer on WhatsApp as it is raised, with the PDF attached.
Your accounting softwareSent from Google Sheets
Due today, due in three days, overdue by a week — a different message at each stage, driven from the sheet your team already updates.
Your own spreadsheetGoogle Sheets
Payment reminders, follow-up schedules, process tracking and status updates, driven straight from a sheet your team already maintains.
- Payment reminders on a schedule you set
- Triggers on a date, a status change or a daily run
- A different message for each reminder stage
- Nothing to install — connect the sheet and map the columns
Tally
Bills and invoices delivered on WhatsApp the moment they are raised in Tally, with the PDF attached.
- Sends as the invoice is raised, with no extra step
- Customer number pulled from the Tally ledger
- PDF attached, plus a readable summary message
- No change to how your accountant works
Busy
Bills and invoices delivered on WhatsApp the moment they are raised in Busy, with the PDF attached.
- Sends as the invoice is raised, with no extra step
- Customer number pulled from the Busy master
- PDF attached, plus a readable summary message
- No change to how your accounts team works
API & webhooks
Connect WhatEdge to your CRM, your ERP, your website or anything else that can make an HTTP request.
- Send a templated message with one API call
- Webhooks on every inbound message and status change
- Two-way CRM sync for contacts and conversations
- Sandbox, documentation and support during integration
Everything you need to run WhatsApp properly
Every feature below is on the platform. Plans differ on agents, chatbot automations and advanced features — never on how much you can send.
Official WhatsApp Business API
A verified business account on Meta’s own infrastructure. Not a modified app, not a grey-market panel — so your number stays safe.
- Registration and business verification handled by us
- Green-tick application prepared and submitted
- Enterprise-grade delivery reliability
Bulk broadcast campaigns
Thousands of personalised messages in one action, from a number that will not get blocked for looking like spam.
- Upload from Excel or pick a saved segment
- Merge fields for name, amount, date, project
- Live delivery, read and reply counts
Chatbots & smart flows
Answer the same twenty questions automatically, qualify the enquiry, and hand over to a human at the right moment.
- Keyword, button and menu-driven journeys
- Details captured straight onto the contact record
- Handover to a live agent on request or on rule
Google Sheets automation
The sheet your team already updates every morning becomes the engine that sends your payment reminders and follow-ups.
- Map your columns once, then just work as usual
- Trigger on a date, a status change or a schedule
- Different message for each reminder stage
Tally & Busy invoice delivery
Raise the bill exactly as you do today. The customer has it on WhatsApp seconds later, PDF attached.
- Sends as the invoice is raised, with no extra step
- Customer number pulled from your own ledger
- Delivery and read status visible in WhatEdge
Shared team inbox
Your whole team on one business number, with assignment, internal notes and role-based access. No more forwarded screenshots.
- Assign a conversation to an agent or department
- Internal notes nobody outside the team sees
- Full conversation history on every contact
Three ways to send, so your list is never the obstacle
The most common reason a WhatsApp campaign never happens is that somebody has to prepare a file first. So there are three routes in, and one of them needs no file at all.
Upload the list, map the columns to your message variables, review and send. Thousands of personalised messages in one action.
No file and no upload. Copy the cells out of Excel or Google Sheets, paste them into the grid, fix anything that needs fixing, and send.
Build a segment from tags, activity and location, save it, and reuse it for every campaign after this one.
The conversation can do more than deliver a message
Once a customer is in a chat with your business, there is no good reason to send them somewhere else to buy, book or fill something in. All four of these are included on every plan.
Catalogue & ordering
Publish a product catalogue inside WhatsApp and take orders in the conversation, with a shareable link and a printable QR code.
- Images, prices and descriptions, organised by category
- A shareable catalogue link and a printable QR code
- Orders placed in the conversation, not on a separate site
Interactive forms
Native WhatsApp forms for lead capture, appointment booking, feedback, orders and registrations — completed without leaving the chat.
- Opens inside the chat — nothing to click through to
- Multiple choice, short answer, ratings and date pickers
- Responses in your dashboard immediately, exportable
Drip campaigns
Automated message sequences with custom intervals, personalisation, A/B testing and exit conditions that stop on reply.
- Any interval you like between steps — hours, days or weeks
- Exit conditions, so nobody is chased after they have answered
- A/B test the wording and the timing
Re-targeting
Trigger WhatsApp follow-ups from website behaviour and purchase history — abandoned carts, win-backs and post-purchase messages.
- Triggered by page views, abandoned carts or purchase events
- Segment by behaviour, history and dynamic product data
- Tracking installed by our team, included on every plan
One screen. What went out, and what it did
Sending is easy to claim and hard to verify. WhatEdge shows you what was actually delivered, actually read and actually replied to — per campaign, per automation and per person.
Sent, delivered, read and replied, on every message and every campaign.
Which automations are running, what is feeding them, and how much they have sent.
Approval status and per-template performance, so you know which wording actually works.
Your Meta quality rating tracked, with a warning before a campaign damages it.
Campaign performance
From first call to first campaign, usually inside a week
Most of that time is Meta’s verification, not ours. Account setup and training are included in your plan; integration work is optional and openly priced.
Connect
We set up and verify your WhatsApp Business API account. Keep your number, or start a new one.
Import
Bring your contacts across from Excel, your CRM or the sheets you already keep.
Build
We configure your templates and chat flows with you, and issue the API keys for your integrations.
Launch
Campaigns go out. Automations start firing on their own, off your own data.
Scale
Read the numbers, cut what is not working, and add the next use case.
Built for businesses where a late message costs money
The platform is the same everywhere. What changes is which messages matter.
Real estate
Instant reply on every portal lead, qualification before handover, site-visit scheduling, and launch campaigns to your whole database.
Read moreEducation
Instant admission enquiry replies, counselling bookings, fee reminders, results and circulars to parents.
Read moreRetail & e-commerce
Catalogue browsing and in-chat ordering, invoices from Tally or Busy, abandoned-cart re-targeting, and offers that get read.
Read moreHealthcare
Appointment confirmations and reminders, preparation instructions, report-ready alerts and recall reminders.
Read moreFinance & services
Payment and EMI reminders from your own sheet, renewal notices, document chasing, receipts and statements.
Read moreEnterprise
Departments, role-based access, template governance, multi-location reporting and API-level integration.
Read moreWhy businesses pick us over a cheaper panel
There are a lot of WhatsApp panels. Here is where we are actually different, and where we are not.
A typical WhatsApp panel
- Somebody has to log in and press send
- Invoices are exported and forwarded by hand
- Payment reminders happen when someone remembers
- A login, a manual and good luck
- Plan caps on how much you can send
- Meta billed separately, in dollars, on a card
With WhatEdge
- Your own systems trigger the message
- Invoices go out as they are raised in Tally or Busy
- Reminders run off your sheet, on the date you set
- API verification and training included, integration help priced openly
- No message limits on any plan
- Messaging bought from us — one vendor, one invoice
Tally, Busy and Google Sheets working out of the box is the difference between a tool you log into and a system that runs quietly behind your business.
API verification, template approvals, first flows — our team configures it. You are not left with a dashboard and a YouTube link.
Unofficial panels get numbers banned permanently. We do not touch them, and we will tell you if a campaign risks your quality rating.
We work with businesses across India, in your timezone. You can pick up the phone during working hours and get a person who knows your account.
Buy your messaging from us. No separate Meta billing account to open, no international card, no second invoice to reconcile at month end.
Onboarding and verification are included, and no plan caps how much you send. Your reach is set by your Meta messaging tier, not by us.
Because it is the only channel that still gets read
Email gets filtered, SMS gets ignored and calls from unknown numbers get declined. WhatsApp is where your customers already are, and where a message from a verified business still gets opened.
- Around 98% open rates on business messages, against 20–25% on email (industry benchmark, not a WhatEdge figure)
- Typically read within minutes rather than days
- Replies come back into a shared inbox instead of a personal phone
- One verified business identity for the whole team
Your customer list is your business
We treat it that way — and we keep you on the right side of Meta’s rules, which is the part most businesses do not realise is at stake.
Messages travel over Meta’s own encrypted WhatsApp infrastructure. Data is encrypted in transit and at rest.
Agents see only what they should. Departments are separated, and user actions are logged.
Exportable at any time. Never sold, never shared, and permanently deleted within 30 days of a written request.
Anyone who opts out is excluded from every future campaign automatically, with no way to message them by accident.
No unofficial panels, no modified apps. Everything runs through Meta’s approved API and template process.
We watch your rating and warn you before a campaign puts your number at risk.
The WhatsApp Business app is built for one person answering a phone. The API is what a business uses when it needs several people on one number, bulk messaging that is permitted rather than tolerated, automation, and integration with its own systems. There is no app to download — the API is used through a platform like WhatEdge. If more than one person answers your customers, or you want messages to send themselves, you need the API.
There is no setup fee on the platform itself. WhatsApp Business API registration, business verification, template approval and staff training are included in your plan. Integration services — connecting Tally or Busy, or having us build a Google Sheets integration for you — are optional and priced separately, and every figure is published on the pricing page.
No. No WhatEdge plan caps how much you send. Your daily reach is governed by your Meta messaging tier, which rises automatically as your quality rating stays healthy. Plans differ on agents, chatbot automations and advanced features — never on message volume.
No. You buy your messaging from WhatEdge and top it up in your dashboard. There is no separate Meta billing account to open, no international card to put on file and no second invoice at month end. WhatsApp charges per 24-hour conversation rather than per message, at rates that vary by category — marketing, utility, authentication or service.
Payment reminders run through the Google Sheets integration, not through Tally or Busy. Invoices come out of your accounting software; reminders come off a sheet. Most customers run both together, and it is the combination that does the real work.
A series of WhatsApp messages sent to the same contact over time — after twelve hours, then two days, then a week, at whatever intervals you set. It runs automatically, personalises each message from the contact record, and stops the moment the person replies or converts, so nobody is chased after they have already answered. Included on every plan.
Yes. You can publish a catalogue with images, descriptions, prices and categories, share it as a link or a printable QR code, and take orders in the conversation. It is included on every plan, and our team builds the catalogue from your product list as part of setup.
Yes — on the official API, using approved templates, to people who have agreed to hear from you. What gets numbers banned is unofficial panels that automate the regular WhatsApp app, and messaging bought lists. We only operate on the official API, and we will tell you if a campaign looks likely to damage your quality rating.
See it running on your own numbers
A twenty-minute demo, on your use case, your invoice format and your sheet. No slides unless you want them — and we will tell you if WhatEdge is not the right fit.